The Relationship among Production Innovation, Technology Innovation, Process Innovation, Management Innovation and Business Performance of the Pharmaceutical Industry in Iraq: Mediating Role of Information System

Abstract

Among the many purposes of the organization is performance. Therefore, performance has become necessary for firms because it can enhance competitive advantage. Through the information system, management innovation (MAI), technological innovation (TECI), process innovation (PRSI), and production innovation (PRI) could help to improve company performance (BP) (INS). Therefore, the primary purpose of this study is to investigate how INS influences the linkages between MAI, TECI, PRSI, PRI, and BP in the Iraqi pharmaceutical business. The survey instrument was delivered to 300 pharmaceutical business managers using a convenient sampling technique. The quantitative research methodology and Partial Least Square Structural Equation Modeling (PLS-SEM) regression results suggest that MAI, TECI, PRSI, and PRI have positive and statistically significant effects on BP and INS. Similarly, the INS has a large and favorable impact on BP. The mediating effect results demonstrate that MAI, PRSI, and TECI have substantial effects in the presence of INS, indicating that INS is a strong mediator between their relationships. In contrast, PRI and BP have negligible mediating effects. The findings reveal the significance of the information system, which is employed as a mediating variable, and the other two independent variables, PRSI and PRI, indicating that this study is a pioneering effort using this extended framework. Consequently, this study contributed to the existing literature on notable discoveries.