Moderating Role of Relationship Quality among the Association of Perceived Service Quality, Perceived Value, Perceived Risk and Purchase IT Outsourcing Intention

Authors

  • Abdulqader Abdulrahman Thapit College of Administration and economics, Al-Farahidi university, Iraq
  • Qasim Khlaif Kadhim English Language Department, Al-Mustaqbal University College, Babylon, Iraq
  • Hayan Ibrahim Hayder AL-khayyat Department of Law, Al-Nisour University College, Baghdad, Iraq
  • Soud Abdalazez Mohamed Amen Department of Medical Equipment Technology Engineering, Al-Hadba University College, Iraq
  • Mohammed Yousif Oudah Al- Muttar Scientific Research Center, Al-Ayen University, Thi-Qar, Iraq
  • Abdulqader Nayef Tayyh Department of Business/ Al-Esraa University College, Baghdad, Iraq
  • Zahraa Tariq Sahi Department of Dentistry, Al-Zahrawi University College, Karbala, Iraq

Keywords:

perceived service quality, perceived risk, perceived value, and purchase intentions, Iraq.

Abstract

This study examines the moderating effect of relationship quality on the correlation between perceived service quality (PSQ), perceived risk (PR), perceived value (PV) and intentions to acquire information technology outsourcing (PI). The data was acquired from 400 manufacturing company managers using a self-administered questionnaire and the technique of easy sampling. The researchers employed a quantitative, cross-sectional research strategy. The results indicate that PSQ, PR, and PV have significant direct and indirect effects on PI. The RQ also had a substantial direct effect on PI and altered the relationship between exogenous and endogenous variables. This moderating impact is a significant addition to the existing research and is regarded as a pioneering work. The research could assist policymakers and managers in understanding the significance of RQ concerning other factors that could boost PI.

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Published

2022-09-17

Issue

Vol. 28 No. 1 (2022): Volume 28, Number 1, March, 2022

Section

Articles