Mediating Role of Operational Performance in the Relationship of Total Quality Management, Green Information Technology, Supply Chain Management and Firm Performance

Abstract

In recent years, there has been a surge of interest in the influence of operational performance activities on the performance of manufacturing organizations. In comparison to other industrialized countries, Iraq's manufacturing enterprises' supply chain management (SCM), total quality management (TQM), and green information technology (GIT) are still in their early stages of improving their operational performance (OP) and firm performance (FP) (FP). However, the Iraq manufacturers companies should place a bigger emphasis on the importance. In this regard, the current study's purpose is to check mediating role of OP in the interaction of SCM, TQM, GIT and FP of manufacturing enterprises in Iraq. The data collection, self-administered by employing a convenient sampling strategy, was distributed across the manufacturing enterprises in Iraq and employed a quantitative research approach, cross-sectional research design and Partial Least Square (PLS)-Structural Equation Modeling (SEM) technique. The PLS-SEM results reveal that overall, TQM has a minor impact on OP while also having an insignificant and favorable impact on FP. In comparison, SCM has a favorable and considerable impact on the OP and FP. GIT also have a beneficial and big impact on OP and FP. The direct influence of OP also reveals that it has a good and significant impact on FP. The indirect mediating impact OP suggests that it did not mediate between the TQM and FP while considerably mediates the relationship between SCM and FP and GIT and FP. These added a body of literature to the earlier literature by employing GIT as an independent and OP mediating variable regarded as a pioneer study.