Work-Life Balance Among Single Mother in Business: A Case Study of Malaysia

Abstract

The growing trend of single mothers entering the business sector in Malaysia has garnered attention due to the increasing prevalence of single-mother households and the imperative for economic sustainability. Single mothers often face significant challenges in both supporting their families and achieving financial stability. To address these challenges, entrepreneurship presents a viable solution, enabling them to generate income and create employment opportunities, which, in turn, can foster societal and economic growth. The COVID-19 pandemic has further accentuated this opportunity, as many single mothers began operating businesses from home during the movement control order (MCO). This study aims to explore the business potential of single mothers by examining the types of businesses they engage in, the products and services they offer, and the challenges they encounter. The pandemic has notably influenced the rise of online businesses in sectors such as food and beverage, services, and fashion design, driven by increased customer demand. However, single mothers face challenges related to work-life balance and entrepreneurial activities, including high external locus of control and inadequate financial management, which impede their ability to sustain their businesses. This research contributes to a deeper understanding of the entrepreneurial experiences of single mothers and offers valuable insights for policymakers and stakeholders. It informs the development of targeted policies and programs aimed at supporting the economic empowerment of single mothers.