Saudi Tourists and International Tourist Destinations: Perceptions and Preferences

Abstract

The purpose of this study is to investigate the international travel places that Saudi tourists choose and the elements that impact their decisions and impressions of these locations. This study aims to help tourism stakeholders understand this increasing consumer segment's preferences so they can attract and satisfy them. Semi-structured interviews were implemented with 19 Saudi travellers from a variety of international destinations, employing a qualitative methodology. A three-stage thematic analysis was used to extract important themes from the data, which included variables influencing destination choice, views of destinations, travel activities and experiences, cultural and religious elements, and suggestions for stakeholders. Travel destinations that provide strong cultural and religious accommodations, such as halal cuisine and prayer facilities, are prioritised by Saudi tourists, according to the report. Their impressions and happiness are greatly influenced by varied and high-quality travel experiences. Furthermore, online evaluations and social media have a substantial effect on vacation spot selections. Filling gaps in the literature, this study sheds light on Saudi tourists' demands and preferences. The findings provide destinations real advice on cultural awareness, experience quality, and online reputation management. Tourism stakeholders can use these information to better engage Saudi travellers and satisfy their changing expectations.