Microelectronics' Sustainable Surge: The Role of Green Perceived Value, CSR Practices, and Competitor Pressure in Organizational Performance

Abstract

This research aims to explore the existing relationship of green perceived value with corporate social responsibility and the organizational performance of businesses. Moreover, this research used corporate social responsibility as a mediating variable and competitor pressure in microelectronics industry as a moderating variable among the relationship of green perceived value and the organizational performance. This research was conducted in Kingdom of Saudi Arabia and collected data from 172 employees of various department who were working in different organizations of microelectronics industry. To achieve the aim of this research this study has employed the STATA software with structural equation modeling approach. Findings of this research have shown a significant association among direct relationships of green perceived value and the organizational performance. Moreover, a significant relationship was also found among green perceived value and corporate social responsibility. The findings also confirmed that the relationship between green perceived value and the organizational performance is also moderated by competitor pressure in microelectronics industry and mediated by corporate social responsibility. This study shows how environmental, social, and competitive factors affect business success, which is important for sustainability plans. The findings suggest that microelectronics companies should consider the environment and society while making long-term strategic decisions to improve performance and efficiency.